Forever Institut: new address, same promise

After more than twenty years of promoting beauty at 56 rue du Rhône, Forever Institut is leaving its historic address to be reborn a few steps away, at 3 rue du Commerce. Moving? No. A metamorphosis. A page turned as if opening a new book of skin, listening and light. 

Dr Polla, anchoring change
Forever is first and foremost the mark of one man: Dr Polla, a visionary pioneer who ushered in a new era in aesthetic medicine, one of precision, naturalness and innovation. His institute was never simply a place for treatment: it was a whole philosophy! An art of gesture that whispers rather than imposes. An approach where the human element always comes before the technical. This soul, this signature, survives the move intact. Forever keeps its heart, even if its walls change.

Leaving an address, taking a story with you
Twenty years in the same rooms... That leaves traces, laughter, confidences, whispered transformations under the light of a medical lamp. Leaving these walls is like releasing a last embrace: a bittersweet pinch, a breath between nostalgia and impetus.

But it also means accepting that beauty, like skin, is a process of renewal. That we grow by changing our skin.

Movement as rebirth

3 rue du Commerce is brighter, more fluid and designed to welcome the future with a new flow. A space redesigned to amplify Forever's strengths: precision, expertise and that special delicacy that floats between the scientific and the sensitive. The transition is never a smooth one: stacked boxes, architect's plans, delays, dust. But behind every chaos lies a sparkle. And behind this construction site, an obvious fact: Forever is moving forward, reinventing itself, breathing differently.

A new door, the same scope
The institute will be closed from 3pm on 22 December until the morning of 7 January. A time suspended, like a deep breath before blossoming again. And then January will slip by, with its fresh breath, opening a new door on a still virgin chapter. With the same team, the same human warmth, the same high standards. Because while the address may change, the soul remains perfectly unchanged.

Read the full article here: Forever Institut: new address, same promise - Mina Sidi Ali - Go Out!