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Forever Institut

Founded in 1997 by dermatologist, Dr. Luigi L. Polla, Forever was the first aesthetic medical centre in Switzerland. It is with a renewed sense of pride and passion that we start every day, and with which we take care of your beauty. Our philosophy is simple: looking good, means feeling good, means doing good.

Our institute

Forever was created to surround you with beauty. 

Come and discover the world of Forever: our welcoming, friendly and attentive team are there for you from 8 a.m. to 8 p.m. during the week and from 9 a.m. to 5 p.m. on Saturdays at a prestigious yet discrete location in the heart of Geneva on the corner of the Place du Molard and the Rue du Rhône. The Institut offers you 600 m2 of bright, airy space of pure elegance set against a backdrop of contemporary art; 2 reception areas, 3 waiting rooms, 19 treatment rooms and a service that is tailored to your lifestyle, with concierge services on request.

When you enter Forever, you experience a unique human and aesthetic experience.

Our team

Forever offers you a multidisciplinary team: our doctors, nurses, laser technicians and aestheticians work together closely, professionally and ethically. Each individual’s skills complement each other’s, meaning that we can respond to all of your aesthetic and medical desires. Whatever your needs, at Forever we’ll listen to you carefully and offer you effective and attainable solutions. 

Meet our team

Integrity and empathy lie at the heart of our philosophy,

so that we can understand your expectations and work with you to build a trust-based relationship.

Our technology

Forever does everything it can to remain at the forefront of aesthetic medicine. We offer a wide and varied range of technologies that are constantly updated; we are always assessing the quality, effectiveness and safety of our treatments. The lasers and medical devices we use are carefully selected and the whole team is committed to regularly developing new aesthetic and technical treatments.

Forever is proud to offer you excellence and innovation.

Our Milestones

1984

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Dr. Polla opens his dermatology practice in Geneva; he is the first in his field to import and use laser technology in Europe, including pulsed laser light to treat children suffering from serious vascular damage. 

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Dr. Polla carries out collagen injections for the first time 

1986
1987

Dr. Polla is appointed consultant and representative of the Candela Corporation

Dr. Polla carries out botulinum and hyaluronic acid injections for the first time 

1990
1994

Dr. Polla co-founds the Swiss Society of Aesthetic Medicine (Société Suisse de Médecine Esthétique)

Dr. Polla creates Forever Laser Institut, the first clinic offering aesthetic and laser hair-removal treatments in Switzerland

1997
2007

The Institut expands by investing in more spacious and prestigious premises 

Dr. Polla develops a cannula injection technique and invents Softlift Forever, using hyaluronic acid 

2008
2010

Forever offers the first cryolipolysis in Switzerland 

In partnership with the Swiss Stem Cell Foundation, Forever develops regenerative aesthetic medicine with the introduction of autologous stem cell injections 

2012
2013

The next generation – the four Polla sisters – become owners of the Institut 

Forever offers PicoSure® – a picosecond laser treatment and another first in Switzerland

2014
2016

Forever Laser Institut changes its brand, becoming Forever Institut

Creation of Forever Academy : research and training center

2018
2019

Dr Sophie Menkes introduces vaginal rejuvenation to address functional and aesthetic issues related to women’s genitalia, intimacy and sexuality.

New skin tightening devices : Genius and PlexR

2021

Our Story

The story of Forever Institut is intrinsically linked to that of Dr. Luigi Leonardo Polla. It’s a story of family, passion, innovation, ambition and, of course, beauty.

As a child, Luigi was already developing a remarkable flair for the aesthetic, fostered by poetry, the perfumes of rose gardens, the elegance of women and the Italian way of life. His love of women, beauty and creation would lead him to have four daughters with Barbara – his wife possessed of Venetian beauty – and build up four companies: a dermatology practice, a modern art gallery (Analix Forever), an aesthetic medicine institute and a cosmetic skincare line (Alchimie Forever).

“When we would go out for walks, my mother would always find four-leafed clovers and loved to give them to me. She told me that they brought good luck.” Dr. Polla, Forever Institut.

Spurred on by ambition, Dr Polla chose to spend several years abroad, where he carried out his medical internships. In 1984, he left for the United States with his wife and children. Here, alongside Professor Rox Anderson, he discovered laser technology being used in a range of skincare treatments. Upon his return to Geneva in 1986, he opened his practice and immediately created a platform for laser treatments that was unique in Europe. With his success growing locally, patients began to come from around the world: Germany, Italy, England and even from as far afield as Mexico and South Africa. In 1987, a headline in the Swiss newspaper Le Matin asserted that he’s “the Doctor that saves your skin”, establishing his reputation as a pioneer in the field of aesthetic dermatology. His passion for his profession pushed him to work even harder and, even today, his unfailing zeal remains etched in the memory of his patients.

Being bold and driven by an entrepreneurial spirit and the desire to pass on the fruits of his work to his four daughters, Dr. Polla created Forever Laser Institut in 1997. Situated on the Rue du Rhône in the heart of Geneva, Forever became the first centre for aesthetic medicine in Switzerland. Today, Dr. Polla lets his therapist colleagues handle all the laser treatments so that he can concentrate solely on injection techniques and developing aesthetic treatments. This approach has seen the Institut constantly innovate over the last twenty years. Thanks to Dr. Polla’s vision and his thorough knowledge of the industry, the Forever team has tested, premiered and introduced in Switzerland no fewer than ten devices that have revolutionised the field of aesthetic medicine. This is also why Dr. Polla is invited to present at conferences around the world. The Softlift hyaluronic acid technique – created by Dr. Polla – was a crowning moment in his constant research for excellence in serving his clientele.

Over the years, Dr. Polla has directed the Institut alongside his wife, Barbara, who has helped the business flourish thanks to being well-known by the media, her natural flair and her innate public relations skills. In 2004, Dr. Polla seized the opportunity to realise the dream of his student days, namely to move into the Tour du Molard in Geneva: 600m2 of treatment space and a team that continues to expand. Last, remaining true to his wish to pass on his work, he decided to hand on the shareholding of the Institut to his four daughters, while becoming an active member of the boards of directors of both Forever Institut and Alchimie Forever. Dr. Polla wants to remain an active part of the Institut, both in dermatology and in aesthetic medicine.

The story of Forever Institut is intrinsically linked to that of Dr. Luigi Leonardo Polla. It’s a story of family, passion, innovation, ambition and, of course, beauty.

As a child, Luigi was already developing a remarkable flair for the aesthetic, fostered by poetry, the perfumes of rose gardens, the elegance of women and the Italian way of life. His love of women, beauty and creation would lead him to have four daughters with Barbara – his wife possessed of Venetian beauty – and build up four companies: a dermatology practice, a modern art gallery (Analix Forever), an aesthetic medicine institute and a cosmetic skincare line (Alchimie Forever).

“When we would go out for walks, my mother would always find four-leafed clovers and loved to give them to me. She told me that they brought good luck.” Dr. Polla, Forever Institut.

Spurred on by ambition, Dr Polla chose to spend several years abroad, where he carried out his medical internships. In 1984, he left for the United States with his wife and children. Here, alongside Professor Rox Anderson, he discovered laser technology being used in a range of skincare treatments. Upon his return to Geneva in 1986, he opened his practice and immediately created a platform for laser treatments that was unique in Europe. With his success growing locally, patients began to come from around the world: Germany, Italy, England and even from as far afield as Mexico and South Africa. In 1987, a headline in the Swiss newspaper Le Matin asserted that he’s “the Doctor that saves your skin”, establishing his reputation as a pioneer in the field of aesthetic dermatology. His passion for his profession pushed him to work even harder and, even today, his unfailing zeal remains etched in the memory of his patients.

Being bold and driven by an entrepreneurial spirit and the desire to pass on the fruits of his work to his four daughters, Dr. Polla created Forever Laser Institut in 1997. Situated on the Rue du Rhône in the heart of Geneva, Forever became the first centre for aesthetic medicine in Switzerland. Today, Dr. Polla lets his therapist colleagues handle all the laser treatments so that he can concentrate solely on injection techniques and developing aesthetic treatments. This approach has seen the Institut constantly innovate over the last twenty years. Thanks to Dr. Polla’s vision and his thorough knowledge of the industry, the Forever team has tested, premiered and introduced in Switzerland no fewer than ten devices that have revolutionised the field of aesthetic medicine. This is also why Dr. Polla is invited to present at conferences around the world. The Softlift hyaluronic acid technique – created by Dr. Polla – was a crowning moment in his constant research for excellence in serving his clientele.

Over the years, Dr. Polla has directed the Institut alongside his wife, Barbara, who has helped the business flourish thanks to being well-known by the media, her natural flair and her innate public relations skills. In 2004, Dr. Polla seized the opportunity to realise the dream of his student days, namely to move into the Tour du Molard in Geneva: 600m2 of treatment space and a team that continues to expand. Last, remaining true to his wish to pass on his work, he decided to hand on the shareholding of the Institut to his four daughters, while becoming an active member of the boards of directors of both Forever Institut and Alchimie Forever. Dr. Polla wants to remain an active part of the Institut, both in dermatology and in aesthetic medicine.

Dr Luigi L. Polla

founder, dermatologist, entrepreneur, refined aesthete.

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